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Hi, it’s for an international communication class.
Format: write a 5-page essay (font size 12, double spacing, academic formatting)
Task: choose three (3) different advertisements from three (3) different cultures (example: print advertisements – US, Germany, Japan; car, fast food chain, phone); total together 3 different ads.
As the task: describe and analyze the communication strategies within the advertisements, (i.e. cultural values, identity, verbal directness,…), plus the following topics and ideas bellow.
Geographic features
Psychographic features
Demographic features
Appeals (freedom, safety, health, love, fear, community, beauty, happiness, luxury,…
Opinion leaders/recommendation – authority, celebrity, peer
Stereotypes: age, gender, race
Recipient orientation, Product/service orientation
Placement of the advertisements
Timing
Language specifics of advertising – if any (i.e. verbal humor, rhetorical questions,…)
Possible ideas for analysis:
How is cultural identity communicated in advertisements?
How is national identity communicated in advertisements?
What are the challenges of globalization regarding advertisements?
What motives, appeals are applicable across cultures?
Thank you:)

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