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One of the most important steps an undergraduate student can take towards building a brand is to identify and learn from individuals who have successfully built a professional brand. This can take the form of shadowing or networking. For this assignment, you will accomplish this “shadowing or networking” through an interview that helps you identify the steps he/she took to build a brand.
Identify a professional in an Exercise Science-related career field that interests you (can be physical therapy but not limited to that).
This person may be a recent graduate or an established practitioner.
Prepare a list of interview questions. Interview questions must include three questions of your own design and all of the following:
How do you utilize social media in your work? Which platforms are most relevant to your work?
Are you a member of a professional organization? Which one(s) and for how long? How has this membership impacted your work or helped in your career development?
What types of professional networking do you engage in? What types of individuals are in your professional network? What do you use networking for?
How would you describe your professional brand? When people hear your name in a professional setting, or hear the name of your business, what comes to mind?
What other steps have you taken to build your professional brand?
Contact the person you’re going to interview to introduce yourself and schedule a time for the two of you to get-together.
You may use email for this initial contact.
Conduct an informational interview using the question document you created to identify the steps the Exercise Science professional took to build a brand.

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