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Select two of the following questions for your discussion posting.
2. Macro-segmentation refers to country-level segmentation, and micro-segmentation refers to consumer-level segmentation. What bases and strategies do marketing managers use for segmenting their international markets using macro- and micro-segmentation?
3. In your own words, briefly describe each type of international entry mode, from exporting to wholly owned subsidiary, and address the risks and controls characterizing each entry mode.

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