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The first option that you have is to prepare a research essay of approximately 2500 words based on one of the following topics.
Sexual stereotyping and objectification in advertising is a serious social concern. Present both the attack and defence of advertising on this particular issue. What is your assessment of the issues? Use theoretical and/or empirical material to support your position.
Why is advertising directed to children generally considered to be a special case? What are the issues involved in the social debate concerning the issue? How have governments responded to this in both the US and Canada? What is your position on this subject? Use theoretical and/or empirical material to support your position.
Advertising has been called the art of modern society. Do you agree with this? In what way is the contemporary role of advertising in society similar to, or different from, the role of art in other historical periods? In what way has advertising “borrowed” techniques and methods from the world of art (and vice versa)?
Some critics of advertising have suggested that structurally, advertising borrows from propaganda. Compare and contrast various propaganda theories and strategies: dis- and misinformation, visual and poster art with modern national advertising. Are there structural similarities? Can links be traced through actual artists and designers?
If advertising puts “meaning” into things…then what put “meaning” into things before advertising? How did it compare with advertising?
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