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What are some of the limitations of secondary data available to international marketing researchers?
List and briefly explain the criteria International marketing managers use to ensure that segments are effective and useful.
There three targeting strategies includes differentiated targeting strategy, concentrated targeting strategy and Undifferentiated targeting strategies. Go to the Mercedes USA home page. What targeting strategy does the company use? Explain.
Your answers must include content and cite reference materials where appropriate. Deliverable length is 2 body pages minimum.