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· The student must read the case “Amazon Apple Facebook and Google” and answer the following questions from the perspective of GOOGLE.
· When writing the answers, always keep in mind to have both an academic and a business approach to the several issues being discussed, and to discuss them within the business strategy of the company.
1. Explain what Google went through to create the gigantic Ads empire that they have nowadays.
2. How does the case describe Google’s business boundaries in relation to the other brands?
3. Describe and develop the current Business Models used by Google and their importance for the company’s revenue.
4. What do you think, according to the case and your own research of the topic, should be Google’s next strategic step in the market?

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