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An organization’s marketing strategy is developed in alignment with the overall business strategy. While the focus of the business strategy may vary with the individual company and the industry in which it operates, virtually all organizations strive to market themselves in ways that promote positive consumer perceptions of the business.
Answer these questions
1. Marketing
Strategy: This should include your company’s vision/mission statement and a
focused marketing mix to show how your products/services will be positioned in
the market. a. Mission statement: A statement that captures the
organization’s purpose, customer orientation, and business philosophy. b. Marketing mix: Also known as the four P’s: product,
price, place, promotion. A focused marketing mix is significant to the vision
of how your marketing strategy(ies) will be implemented. i. What are my products? ii. What is the least I can sell them for? The most I could
sell them for? iii. Pricing above competition? Below? iv. Where are my target
customers? v. How will target customers see my products/service? vi. What promotional strategy(ies) will I use? Newspaper,
television…? Ref:
https://www.universalclass.com/articles/business/marketing-strategies-promotion-advertising-and-public-relations.htm
https://smallbusiness.chron.com/importance-promotional-marketing-strategies-57205.html
https://smallbusiness.chron.com/roles-promotion-plays-marketing-25878.html
https://www.creatopy.com/blog/marketing-promotion-strategies/

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