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Final Paper
You may choose a company and a product you like. . Based on it, the knowledge you will gain throughout the course, and by employing the concepts we have discussed, you will need to answer a set of questions related to the launching the product in a foreign market (NOTE: Not the United States but abroad). You are to select a foreign country (outside of the US) where you will initially launch the assigned product. Apart from selecting the country, and understanding your product, you will need to design an overall international strategy for your company/product and explain and support your answers to every question based on your reasoning of specific elements such as, political economy, market’s needs, geography, history, culture, demographics, and the strategies that you will consider are the most appropriate for the company/product.
Rubric
Final Paper MGMT412
You are to pick a product and a country and discuss the following areas:
From Chapter 1: Summarize the reasons of this globalization
From Chapter 2: Check into the National Differences in Political, Economic, and Legal Systems in the country of globalization
From Chapter 3: Check into the National Difference in Economic Development in your new country
From Chapter 4: Check into the differences in Culture in your new home
From Chapter 5: How are you planning on covering Ethics, Corporate Social Responsibility, and Sustainability?
From Chapter 6: Discuss your International Trade Theory – again why is this important to you?
From Chapter 7: What is the government policy on international trade where you are going?
From Chapter 8: What about foreign direct investment in your new home?
From Chapter 9: Is your new home involved in regional economic integration?
From Chapter 10: What currency is your new country using and what is the Foreign Exchange Market?
From Chapter 11: Discuss the IMF and if you will be needing their assistance
From Chapter 12: Are you planning on seeking investors for your business? Are you going public and then how is this going to work out in the Global Capital Mkt?
From Chapter 13: What will be your strategy for your international Business?
From Chapter 14: This is a followup from chapter 13
From Chapter 15: Are you entering developed and emerging markets? What is your competition where you are going?
From Chapter 16; Are you going to be involved in Importing/Exporting?Countertrade practices?
So since this is the final project, we are looking for the students to use the knowledge they received from the course and build it into their international strategy in marketing a good or a service in another country.
Remember this could also be a service….
Looking for a 3-5 double spaced paper with basically 16 short paragraphs acknowledging your feedback from each chapter we covered.
Keep it simple, to the point… and make sure you show us your references.

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