In this assignment, you will take on the role of a marketing manager in an existing company. You have been asked to analyze the market (situation analysis) for an innovative new disinfectant to help slow the spread of viruses. Nearly 2 in 3 people have shown a desire...
Define the target customer of Coca-Cola company. Be specific. Develop a customer persona. What information do your buyers want to know? What do you want the buyers to know and why? Your responses should be no less than 3 pages.
Prompt: You are part of an event planning team and have been asked to share your ideas for an upcoming event to take place in 2022 or 2023. First, choose an event to focus your efforts. Examples may include: a wedding, party, product launch, concert, fundraiser,...
For the discussion board, I wanted to clarify that for question 1 you need describe three different groups (a supplier, a global business, and a consumer). I would suggest a table with 4 columns (characteristic, supplier/distributor, global business (i.e. Walmart),...
Visit the U.S. Census website at www.census.gov (Links to an external site.). What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you...
There are important things to consider as the plan is created. Is the marketing idea valid? What is unique or distinctive about the product that separates it from competitors? Does a viable market exist for the product? Is the target market large enough, accessible,...
